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Choice-Based Conjoint (CBC) Workshop

by Peter Kurz and Winfried Steiner

in co-organization with the Centre for Statistics University of Göttingen 

University of Göttingen, Historische Sternwarte, Großer
Seminarraum, Geismar Landstraße 11, 37083 Göttingen

Start:Monday,19 Sep 201609:00
End:Wednesday,21 Sep 201618:00


This three-day workshop introduces participants to the state-of-the-art as well as to advanced topics in choice-based conjoint (CBC) analysis. The first two days provide a profound overview of all basic data collection and data analysis steps in order to conduct a CBC study, like questionnaire design, constructing efficient CBC designs, estimation of utilities using logit, latent class and Hierarchical Bayes models, as well as market simulation. The third day of the workshop extends the standard CBC approach to alternative-specific designs, focuses on pricing issues in CBC studies, and introduces heuristics for optimal new product (line) design. All contents are illustrated with examples and exercises, and participants will learn how to apply the CBC approach by means of the Sawtooth software. The workshop will address all pressing questions concerning the design of a CBC study as well as recent methodical developments for analyzing CBC data, including:
Participants will receive a 30-days fully functional version of the Sawtooth software modules used in the workshop (SSI Web, Latent class, CBC/HB, ASM).
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