Choice-Based Conjoint (CBC) Workshop
Literature
In recent years, a number of new books and proceedings on Conjoint Analysis have been published.
In order to get an overview, we recommend: Rao, V.R.: Applied Conjoint Analysis and Hess S. and Daly, A.: Handbook of Choice Modelling.
Class sessions will be a mixture of discussion, lecture and demonstration.
The main reference is the book: Bayesian Statistics and Marketing by Rossi, Allenby and McCulloch (Wiley, 2005).
In our seminars, we present and discuss scholarly articles on CBC. Some of them are freely available:
- Allenby, Greg M. and Jeff D. Brazell (2016)Seven Summits of Marketing Research: Decision-Based Analytics for Marketing's Toughest Problems, self-published, http://fisher.osu.edu/7Summits
- Allenby, Greg M. and Rossi, Peter E. and McCulloch, Robert E., Hierarchical Bayes Models: A Practitioners Guide (January 2005).
Available at SSRN: https://ssrn.com/abstract=655541 or http://dx.doi.org/10.2139/ssrn.655541
- Kurz, P., Binner, S. (2011): Added Value through Covariates in HB Modeling?, Proceedings of the 2011 Sawtooth Software Conference.
Available at: https://bms-net.de/wp-content/uploads/2017/11/Added-Value-through-Covariates-in-HB-Modeling-Kurz-P.-Binner-S.-2010.pdf
- Kurz, P., Binner, S. (2015): Capturing Individual Level Behavior in DCM. Proceedings of the 2015 Sawtooth Software.
Available at: https://bms-net.de/wp-content/uploads/2017/11/Capturing-Individual-Level-Behavior-In-DCM-Kurz-P.-Binner-S.-2015.pdf
- Hein, M., Kurz, P., Steiner, W.: On the Effect of HB Covariance Matrix Prior Settings: A Simulation Study. In: Journal of Choice Modelling, 31, 2019, 51-72.
Available at: https://bms-net.de/wp-content/uploads/2019/04/On-the-effect-of-HB-covariance-matrix-prior-settings.-A-simulation-study-Hein-M.-Kurz-P.-Steiner-W.-2019.pdf
SELECTED TECHNICAL PAPERS:
