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Choice-Based Conjoint (CBC) Workshop


In recent years, a number of new books and proceedings on Conjoint Analysis have been published.
In order to get an overview, we recommend: Rao, V.R.: Applied Conjoint Analysis and Hess S. and Daly, A.: Handbook of Choice Modelling.

Class sessions will be a mixture of discussion, lecture and demonstration.
The main reference is the book: Bayesian Statistics and Marketing by Rossi, Allenby and McCulloch (Wiley, 2005).

In our seminars, we present and discuss scholarly articles on CBC. Some of them are freely available: SELECTED TECHNICAL PAPERS: