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Choice-Based Conjoint (CBC) Workshop


Literature

In recent years, a number of new books and proceedings on Conjoint Analysis have been published. In order to get an overview, we recommend: Rao, V.R.: Applied Conjoint Analysis and Hess S. and Daly, A.: Handbook of Choice Modelling.

In our seminars, we present and discuss scholarly articles on CBC. Some of them are freely available:
The book "Getting Started with Conjoint Analysis - Strategies for Product Design and Pricing Research" from Bryan Orme is an good introduction to CBC and can serve for instance as a preparation for one of our seminars.

Finally, we have selected some technical and applied papers that we regard as particularly worth reading:

SELECTED TECHNICAL PAPERS: SELECTED DCM APPLICATIONS: